Cat-themed play-to-earn (P2E) nonfungible token (NFT) game Nyan Heroes is aiming to save 1 billion cats from euthanization in animal shelters across the United States.
Nyan Heroes is an upcoming NFT battle royal shooter-style game built on the Solana blockchain that will enable players to compete with each other using NFTs depicting animated cats that are used to pilot mech-robot NFTs in the game.
The U.S.-based project has been in development since October, and the game is set for release in Q4 2022. Its first NFT drop is currently available for hodling and trading on marketplaces such as Fractal.
According to data from Solana Art, Nyan Heroes is the fourth-highest NFT project on Solana in terms of seven-day volume and market capitalization, at $279,000 and $18.2 million, respectively.
In an interview with Cointelegraph, Nyan Heroes co-founder Wendy Huang outlined the firm’s charitable vision moving forward, along with providing a rundown of the upcoming game.
Huang has been involved with crypto since 2016 and has also built a successful career as a content creator ranging from video blogs to DIY videos, pranks and music and has amassed almost 14 million subscribers on YouTube.
Save the cats
Huang stated that her and fellow co-founder Max Fu’s love for cats was a key driver behind tying animal-focused charity work to Nyan Heroes. She said they have an ambitious goal of “saving 1 billion cats” from euthanization in animal shelters via charitable donations generated from portions of the project’s NFT sales.
Nyan Heroes revealed its first efforts in this area on Dec. 24 when it announced a $250,000 donation from the proceeds of its first NFT drop to the nonprofit Best Friends Society. “That was one of the proudest moments I’ve had in this project,” she said.
Crypto saves lives!
— Best Friends (@bestfriends) January 3, 2022
Best Friends Society provides a “no kill” sanctuary for orphaned animals and also prevents cat and dog deaths in shelters across the U.S. through its charity work. The group estimates that its “no kill” movement has helped reduce the number of cat and dog deaths in animal shelters from 17 million yearly to around 347,000.
Huang revealed that the game project will be launching a decentralized autonomous organization (DAO) that will give its members voting rights on where Nyan Heroes donations will be allocated in the future.
“We’ll be creating a young hero DAO. And part of that DAO’s responsibilities will be deciding where to donate funds to, to which animal shelter and to what causes in that particular realm,” she said.
Huang highlighted that a major sticking point for P2E blockchain games is long-term sustainability. She said many P2E games are reliant on a continual stream of new users to remain profitable and suffer from players continually cashing out and taking value out of the game.
“We don’t know how many players will be coming into the economy. So we need to realize that building a game is not only about the game play, but about the economic system and how sustainable everything is,” she said.
Huang said Nyan Heroes’ sustainability model is built off several factors, such as introducing an in-game stablecoin to reduce the volatility of its assets, staking rewards on NFTs and a triple-A gaming experience similar to Fortnite, which has “historically attracted players” who want to spend money on the game:
“The way we address it is to come up with a better game where users will actually want to play the game and inject value into the system to balance out the players that come into the ecosystem to take value out.”
“We keep the in-game token stable so that the value of your in-game items isn’t going to crash and burn. And we feel like that’s what players need to want to stay with a game. You don’t want your in-game items to be worth $1,000 one day and then $10 dollars the next,” she added.
Proudly introducing our new expanded team! With decades of experience in AAA studios like Riot Games, EA, Ubisoft and Respawn, our team is ready to take NH to new heights in 2022!
This is only just the beginning, you are here early.
— Nyan Heroes (@nyanheroes) December 29, 2021